Tuesday, February 24, 2009

Promotional Items




All of us forget most of the promotional items that we receive but if you think well you will be able to recall certain gifts that you received. The reason behind this is that we may have liked the promotional products and then used them. Thus, here is a tip for those who want to send promotional items. If you want people to remember you and give recognition to your company then you should always choose gifts, which are popular and useful as well.

You have to consider certain things before you select imprinted promotional items. Firstly, figure out what is your aim. Ask yourself questions. Do you wish introduce to a new product or your company or do you want to promote some new services? When you find the answers, you will be able select the kind of custom promotional items that you want.

It is essential to learn about your target audience properly. Once you find out that, you should be able to figure out what type of gift they may like. You can consider various kinds of printed promotional gifts for different kinds of prospects. For a long-time client you can choose a gift of very high quality. When it comes to deciding gifts for the visitors in trade shows you can use gifts like promotional pens. When you give promotional gifts to the right audience, you will offer them something to speak about. Thus, with your investment you will be able to spread the word about your company for some time.

Settle on a budget for your promotional gifts and items. While you are doing that, you have to bear in mind the quantity as well as the quality of the custom promotional items. When you make orders for higher quantities, you will be able to reduce the overall costs.

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Monday, November 10, 2008

Promotional Products Advertising More Effective than TV!

This is a great article! In a tight economy, it pays to buy promotional products - more bang for your advertising buck! $0.004 per impression! The best value of any advertising medium.

TREVOSE, PA – November 10, 2008 - Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, revealed today in a groundbreaking new study that advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available.

The comprehensive study was completed by a team of interviewers who surveyed travelers in New York, Chicago, Los Angeles and Philadelphia*. Respondents were asked if they had received any advertising specialties in the last 12 months and the majority were businesspeople over age 21.

Among key findings, results indicate that:

84% of people remember the advertiser on a product they receive.
42% have a more favorable impression of an advertiser after receiving an advertising specialty.
Nearly one quarter, or 24%, indicate that they are more likely to do business with an advertiser on items they receive.
Most respondents (62%) have done business with the advertiser on a product after receiving it.
Writing instruments are the most commonly-owned advertising specialty, with 54% of respondents owning them, followed by shirts, caps and bags.
The majority (81%) of promotional products were kept because they were considered useful.
More than three-quarters of respondents have had their items for about seven months.
Among wearables, bags were reported to be used most frequently, with respondents indicating that they use their bags on average nine times per month.
Bags deliver the most impressions, with 1,038 impressions per month on average.
The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media. (According to Nielsen Media data, the CPI for a national magazine ad is $0.033; a newspaper ad is $0.0129; a prime time TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005)


These statistics conclude that marketers get a more favorable return on investment from advertising specialties than almost any other popular media, with a very low cost-per-impression, high recall among those who receive ad specialty items, and increased intent among recipients to make purchases from the advertiser.

“During a time when we’re facing turbulent economic conditions, this research advises marketers and business owners to invest in advertising specialties now more than ever,” said Timothy M. Andrews, president and chief executive officer of the Advertising Specialty Institute. “Advertising specialties provide measurable results for a very reasonable investment.”

“Distributors and suppliers should use these results to educate their customers, prospects and end-buyers about the power of advertising specialties and how they increase sales and brand exposure,” Andrews continued. “Ad specialties are essentially gifts that break through the information clutter, reach consumers on a personal level, and provide real impact in a creative way.”

Advertising specialties, or promotional products, are items branded with a corporate logo or message that are used as an incentive, a gift or as part of an advertising campaign; and the industry comprises a 13% share of the advertising marketplace, with $19.6 billion in sales for 2007.

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Friday, March 7, 2008

Want To Cash in on Marketing Success?

Try our promotional cash clip with your debossed or screen printed company initials or logo.

Recipients will enjoy the traditional styling of this classy custom item with front and back pockets. They’ll clip their cash in style and never lose important papers, cards or bills ever again!

Our cash clips come with a gift box and make great thank you gifts at corporate events. Why not hand one out to every employee or prospective client at your next financial seminar? If you’re opening a new bank or financial-related business, custom cash clips make great marketing giveaways.

These promotional cash clips will make your company stand out among your competitors and increase your brand visibility in a unique and classy way. Help clients safeguard their money and keep money in your own by using our classy promotional cash clips to promote your business.

If you’re looking for other handy document/money keepers, check out our custom Magic Wallet business card cases or promotional leather travel wallets!

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Thursday, February 28, 2008

Time for a New Marketing Promotion?


Try our custom elastic wrist watch! They’re the hottest new fashion in watches.

Available in many exciting colors, our fashionable watches can be screen printed with a company name or logo. The elastic strap adjusts to fit any wrist, and they look great.

Don’t waste time with boring promotional items at your next career or corporate fair - watch long lineups form at your booth when you hand out our watches. Watch sales soar when you give away these handy items at your next promotional event.

Planning a company sporting event or corporate picnic? Find time to give colleagues a watch as a token of appreciation for their hard work. Friends and family members will also love elastic watches.

Stressed about employees who never show up on time for work? Help them out by distributing our personalized elastic wrist watches. They’ll have no excuse to miss Monday meetings!

Clients will also remember it’s time to contact your company every time they look at their wrist.

For other timely promotional products, check out our great selection of custom imprinted men’s and women’s watches, wall clocks, desk clocks and travel clocks.

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Monday, February 25, 2008

Rally Your Team or Event to Victory…

…with our promotional rally towels!

Our cotton terry Port & Company® rally towel is available in many exciting colors and can be screen printed or embroidered with your team name, logo, message or event date. Our handy rally towels are a great way to raise funds for a project or organization, promote a team, advertise a sporting event or boost team spirit!

Sports teams love our personalized rally towels. Give one to every member of your racing car club or to players and parents of your children’s soccer team. Everyone will enjoy using our towels to cheer on their favorite players. If you’re the director of a high school or college sports team, hand out these towels at your next game to encourage more spectators and boost team spirit.

Give away customized rally towels during trade shows or use them to cheer employees during corporate sporting events. Create excitement during a promotional event by handing out screen printed rally towels. Sports fans can show their support and help you advertise your event! Schools and charitable organizations can also sell custom rally towels as a spirited fund raiser.

Our logo rally towels will be a big hit with every sports fan! If you’re looking for promotional items for your next corporate golf tournament, we also sell custom grommeted golf towels.

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Wednesday, February 20, 2008

A Fresh New Marketing Idea…

Are you tired of working on a stale marketing campaign with recycled ideas?

Does the idea of giving away yet another traditional promotional item leave a sour taste in your mouth?
Well, our custom peppermint-flavored breath mints are sure to do the trick! You never get a second chance to make a first impression, so create a sweet one with our promotional breath mints.

Available as a 50-count, our powerful mints are contained in a convenient credit card style package that will easily fit in a wallet or pocket. You can choose a custom screen printed label in your choice of colors. We can also add a clever “appoint-mint” reminder on the back of the mints.

You can hand these packages out at trade shows to promote your new business, at charity functions to advertise your non-profit club or event or at corporate conferences where mints are sure to be a welcome post-dinner hit.

Forte Promo also offers an imprinted rectangular mint tin with your choice of colors and 10 delicious flavors. Another very popular choice is our promotional slim mint card that holds 50 sugar-free mints in three different flavors.

We’ll help you create a fresh new outlook for your marketing campaign. With our promotional mints, your company name will remain on the tip of everyone’s tongue!

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Looking For A Hip Promotional Item?


Try our custom screen printed hipsters!
These handy items will hold most of today’s hottest personal electronic accessories. Our holders contain elastic side panels that will expand to fit most of the popular iPods, MP3 players, Blackberries and cell phones. Best of all, you can clip them to a purse, belt or bag so they’ll always be in easy reach.

Our holders are available in black, blue or silver, and you can choose the color for your silk screened imprint. Order these hip accessories printed with your company address and logo for your next large corporate event.

Given that so many people own personal electronic devices nowadays, they are sure to be a big hit. These items will also increase your marketing power – grateful recipients will be advertising your company everywhere they go!

For a truly unique promotional package, try pairing our screen printed holders with our custom cell phone accessories.

Are you looking for a promotional item with a huge WOW factor?

Order some custom imprinted MP3 players to fit in our personalized holders!

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Advertise in Style with Custom Bracelets!

Are you looking for a creative new way to advertise your company? If you have already tried promotional pens or want something more unique than a traditional personalized mug, we’ve got the product for you!


Why not try our sexy silver silicone bracelets in vivid, eye-catching colors? Our hot new design consists of a metallic overlay on a solid color band. You can choose from bright colors such as orange, royal blue, pink, red, yellow or lime green that is sure to attract attention.

We use a professional laser engraving process so that the bright color of the bracelet shows through. You can choose to imprint your company name or logo on an item that everyone will love to wear.

Just imagine – each recipient will advertise your business on their wrist for everyone to see!

Bracelets aren’t just for men anymore. So don’t forget to purchase a set of bracelets for your next corporate picnic or baseball tournament. Your employees will be easy to spot and everyone will want to know where they can get one!

You’ll also attract long lineups at your booth when you use these hot bracelets as trade show giveaways. Don’t spend your money on promotional items that will be tucked away into a bag or stuffed into a pocket. Not when you can hand out our hot bracelets that everyone will be proud to wear.

This year, combine fashion and fun with our imprinted silver silicone bracelets!

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